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Maurice Kerrigan MK Africa Business

Looking through the customer lens

Customers are feelig pressure to get more done with less, so many of them are reducing the number of companies they do business with. At the same time, companies are urging their salespeople to increase sales to present customers. Unless we nurture our existing customer relationships, it will be increasingly difficult for salespeople to succeed. Salespeople who stay focused on the needs of customers are less likely to be unseated by special deals offered by competitors. They may also be…

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Maurice Kerrigan MK Africa Business

Customer Diversity – One size does not fit all

Whether you are working in a customer-service call centre serving a global audience, or staffing the customer service desk in a local retail store, you will most certainly be working with a broad range of customers. You will encounter different languages, cultural backgrounds, age groups, genders, and communication styles. Almost everyone you interact with will have a different preference for interpersonal modes and customs. As a skilled customer service worker, it will be your duty to connect with them in…

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