2300 years ago, Aristotle wrote down the secret to being a persuasive speaker, the secret which forms the basis for nearly every public speaking book written since then. Do you know the secret? It is simply ‘ethos’ which is your credibility; ‘pathos’ which is your emotional connection to your audience; and ‘logos’ which is your logical argument. In this article we explore how to build strong pathos in your presentations through a variety of emotional pathways. The best way I…