Tag Archives: effective business writing

Yikes – that’s not what I intended!

Fundamentally, poor business writing is costly and leads to disastrous events. When a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone, you lose more than just revenue – your business reputation is on the line. Customers encountering poorly written materials might [...]

How to write an executive summary

Executives and managers are increasingly pressed for time with their heavy workloads and often don’t have time to read detailed reports and this is where a well-written ‘executive summary’ is so important. However, writing an executive summary, whether for a policy paper, pamphlet, briefing paper or report, may be a daunting prospect if you’ve never [...]

How to deal with discourteous emails

Frankly, this is a pet hate of mine and I see it way too often.  Does this look familiar? “JOE WHAT HAS BEEN DONE ABOUT THIS CUSTOMER QUERY?????  I WANT AN EXPLANATION NOW!!!!” To make matters even worse, Joe’s boss has cc’d all the senior management.  In the meantime, poor Joe has spoken to this [...]

The power of the written word

The power of the written word

Every day when I communicate with clients I am so aware of the saying that: “The pen is mightier than the sword” written by an English author, Edward Bulwer-Lytton, in 1839.  The way in which we communicate has changed radically since the 19th century. Today most writing involves emails, instant messaging, text messaging, Twitter, WhatsApp…  [...]

10 tips for written business communication

Successful organisations recognise the importance of communication. Why? Because it is the one factor that ensures that a business runs smoothly and efficiently. Effective communication also transforms the business into a positive workplace – if time is invested in improving communication skills, both written and non-written. So, in terms of written communication, how can you [...]